Developed by the team behind Avid's Eleven DSP, HeadRush boasts a quad-core processor and Eleven HD Expanded DSP, which aim to deliver "the most versatile, realistic-sounding and responsive" models ever found in a floorboard guitar FX processor.
The pedal's 12 footswitches each feature their own OLED displays, while a seven-inch touchscreen handles the bulk of editing, offering drag-and-drop rig creation and clear visual feedback - handy when using hands-free editing.
There are no full specs on model types yet, but HeadRush promises a "generous and diverse offering", including amp, cabinet FX and microphone models, as well as the ability to load custom impulse response files.
It's also touting unique features, including gapless preset switching, a 20-minute-plus looper, the ability to peel off loop layers in the reverse order they were added and more.
HeadRush Pedalboard is available in Q1 2017 for £899.99 - we'll be seeking out more information from the show floor.