For unbalanced cables, up to 5-6 meters is ok but remember, proximity to RFI/EMI sources also determines noise intrusion. Long cables tend to act like antennae and unbalanced cables are prone to RFI regardless of quality. Noise sources can be many and varied: close proximity to radio stations/CB units, light dimmers and fluorescent ballasts, routing power cables in parallel with audio cables within the same conduit, and even your pc's CRT monitor (because of the flyback). Short of building your studio inside a Faraday cage, there ways to avoid this noise: keeping unbalanced cables short (<6 meters), keeping power and audio routes separate and never parallel, efficient grounding of equipment, and so on.
As for cable quality, you get what you pay for; buy a really cheap cable and expect cheap results. I've seen cheap 'guitar/mic cables' with only a few strands of wire that pass for the shield, and even fewer strands for the core. Worse, they break easily after repeated bending. By the same token, I don't mean buy the most expensive cable you can find because the law of diminishing returns sets in. The secret to good wire is the gauge; larger gauges mean better conductivity and less resistance. Then there is cable maintenance; I've seen 1/4" PL plugs act as radio receivers because of oxidation crud (the crud tended to act like a cat's whisker diode) or bad soldering. Of course, repeated stepping on your cables could compromise the shield and damage the core wire.
For long runs (> than 6 meters), balanced lines are the way to go. If you have to route an unbalanced signal greater than 6 meters, get a DI box and balanced wiring.
Here's an explanation on the difference between balanced and unbalanced.
Yes, the Zaollas are good and some engineers swear by them (I'd like to get one just to try it out. Who knows? If we suddenly have a werewolf hereabouts, I can always melt the core and forge some silver bullets). If you got the dinero to afford these expensive cables, who's stopping you from spending? However, just exercise good common sense and you will probably save a lot.