http://www.musictrades.co.jp/webnews/english/2009/09/take-a-closer-look-at-ochanomizu-musical-instruments-town-in-tokyo-earning-20-billion-yen-annual-sal.htmlAyun found the article I read...^^^
Take a Closer Look at Ochanomizu, Musical Instruments Town in Tokyo Earning 20 Billion Yen Annual Sales
Academies generated demands for music products
Ochanomizu means special to Japan's music products industry. Total sales of the area are estimated to be 20 billion yen* including Internet sales. There are 48 music stores located in an about 70 hector space starting from Japan Railways Ochanomizu Station down to Akihabara which is renowned by shoppers of PC and consumer electric appliances. Majority of them are MI stores with guitar as a main line. More recently specialist stores for used instruments are increasing their existence. (*Total annual sales are an estimate brought by Japan Music Trades in reference to previous data as no sales figures were provided from part of the stores.)
Looking back the history of the area, there are some credible reasons that the mega town for musical instruments was formed and developed to this day. The first point is its historical background dating back to Meiji Era. During the period, Meiji, Chuo, Senshu and other law schools founded one after another, and Tokyo University of Music (then, Toyo School of Music) which is the first music academy in Japan was established in 1907. Japan's first orchestra was organized in the academy to achieve national sensation. (photos above: Holy Resurrection Cathedral, Nicholai-do, a landmark of Ochanomizu, top, and the crossing from where the musical instrument town begins.)
Today extended Ochanomizu area including adjacent Kanda has become one of the largest academic towns having nearly 20 universities, art and language institutes. There existed substantial demands for musical instruments for those schools from earlier times.
The second point is the area also raised book stores of versatile fields serving the needs of the students. Well known Kanda Book Street emerged along with increase of the schools. A town guide book lists up as many as 160 book stores in Kanda.
The third point much relates to prolific music activities by students in the area. From early to middle of the 20th century, mandolin became a popular instrument among university students. Harmonica was another favorite of students and citizens. The music stores mainly sold violin, mandolin, guitar and harmonica. Only a limited number of retailers had piano on their sales floor. With outbreak of The Second Sino-Japanese War in 1937, brass bands budded throughout Japan which helped stimulate demands for wind instruments.
The customers for the music stores in Ochanomizu are 73% adults, and 27% students. Despite the origin as academic town, they chiefly serve businessmen today. That reflects fewer youth population and increasing involvement in music making by adults.
The 48 music stores in Ochanomizu have following products displayed at their sales floors:
12,590 electric guitars
4,670 electric basses
4,430 acoustic guitars
320 trumpets
470 saxophones
210 flutes
147 clarinets
1,210 violins
Growth associated with surging demands for guitar
Origin and advent of Ochanomizu as a town of musical instruments are deeply rooted into its peculiar factors much associated with the area. It's ideally located between Japan Railways Tokyo and Ueno mega terminal stations of Metropolitan Tokyo. It budded in early 20th century backed by demands from the schools in the area.
After the World War II, Ochanomizu revived from the ashes relatively earlier than other towns as much of the area survived the raids. As humble shops opened, people flocked, more shops came up, and a good cycle developed to form a larger commercial area.
Such established music stores as Shimokura Gakkiten, Suga Gakki , Kawase Gakki, Miyaji Shokai, Ishibashi Musical, Shimokura Gakki and Taniguchi Gakki prompted further growth of Ochanomizu. Later, guitar boom brought by popular folk and rock music also greatly accelerated their success.
Electric guitar sales flourished after 1972. Domestic sales in 1972 were 45,000 units which nearly doubled to 82,000 units next year, and reached 103,000 units in l976. After the industry sold 230,000 units in 1978, business successfully expanded.
While, acoustic guitar market enjoyed favorable growth with average annual sales of 650,000 units from 1965 through 1979, however, it went into a downward trend in 1980s. All in all, huge demands for guitar built a solid foundation of music retail business in Ochanomizu.
It was the middle of 1980s that music stores for used instruments began increasing existence in the area. Present structure of the music town forged in this period. It's not a surprise that competition magnifies as more players join the game. At one time, cut-throat discount by music retailers in the area was a major concern for the industry.
Whereabouts of the musical instruments town cast significant influence on performance of music products industry. It's trend and business climate are easily penetrated to other areas. Hopefully, Ochanomizu remains as one of leading powers in music business in the years to come.
Here is a list of 48 music retailers in Ochanomizu.
Shimokura Gakki main store
http://www.shimokura-gakki.com/Ishibashi Musical main store
http://www.ishibashi.co.jp/Taniguchi Gakki
http://www.taniguchi-gakki.com/ESP Technical House
http://www.espguitars.co.jp/G-Club Tokyo
http://www.kurosawagakki.com/sh_g_club/Kurosawa Wind
http://www.kurosawagakki.com/sh_windocha/PAN Music Used Insts. Center
http://www.pan-project.com/pan_used.htmlPAN Music
http://www.pan-project.com/panmusic.htmlBig Boss FREAKS MARKET
http://www.bigboss.jp/Shimokura Violin Co.
http://www.shimokura-violin.com/Shimokura Second Hands Part I
http://www.shimokura-secondhands.com/Shimokura Second Hands Part II
http://www.shimokura-secondhands.com/Kurosawa Violin
http://www.kurosawagakki.com/sh_ocha.v/Guitar Planet
http://www.pan-project.com/guitarplanet.htmlAkio Gakki
http://www.akionet.com/Kurosawa Gakki Ochanomizu St. store
http://www.kurosawagakki.com/sh_ocha/Old Guitar Garage
http://www.bigboss.jp/Big Boss Tokyo
http://www.bigboss.jp/Figaro Guitars
Ishibashi Musical Ochanomizu Annex
http://www.ishibashi.co.jp/Gakki Center Tokyo (Show Room)
http://www.gakkicenter.com/Big Boss Tokyo SOUND LINER
http://www.bigboss.jp/Guitar Workshop Andante
http://andante.aki.gs/Wood Magic
http://www.woodmagic.jp/Kurosawa Gakki Dr. Sound (Electric Guitar & Bass)
http://www.kurosawagakki.com/sh_dr/Kurosawa Gakki Dr. Sound (Acoustic Guitar)
http://www.kurosawagakki.com/sh_dr/Kurosawa Gakki Dr. Sound (Classical guitar)
http://www.kurosawagakki.com/sh_dr/Rankado
http://www.rankado.co.jp/Otofuku
http://www.otofuku.net/Rim Shot
http://www.rim-guitars.com/Sankei Shoten
Suga Gakki
The Dream
http://www.the-dream.jp/Kuroda Gakki
Blue-G Acoustic Guitars
http://www.blue-g.com/Hobo's Trading
http://www.hobos-g.com/Guitar Workshop
Kawase Gakki
http://www.kawase.co.jp/Woodman
http://www.woodman.co.jp/LLuck Guitar
http://www.lluck.jp/Miyaji Gakki Kanda Store
http://www.miyaji.co.jp/Vintage Strings
http://www.vintage-strings.co.jp/Media Calm
http://www.media-calm.com/Ken Guitars
MUSICVOX AKIHABARA
http://www.musicvox.jp/Ikebe Gakki Revole Akihabara Store
http://www.ikebe-gakki.com/Ikebe Gakki Bass Station Revole Akihabara
http://www.ikebe-gakki.com/Ikebe Gakki Drum Station Revole Akihabara
http://www.ikebe-gakki.com/