As much as I love high-end, hiyaw-certified custom guitars, I gotta say that a guitar's aesthetic appeal is also important to me. Maybe not as important as tone (my #1 priority) and playability/feel (#2), but it's part of what I look for in a guitar. That's why I prefer to order customized small-shop guitars instead of buying them off-the-rack: I can get the exact looks that I want and I'll have a better chance of getting a great sounding guitar because of the luthier/manufacturer's know-how. If I were to shell out top dough for a guitar, I gotta make sure that I get a pretty darned good deal. But that's just me.
Nevertheless, there are a lot of great sounding guitars out there. Maybe they won't be in Alex's top 5% most toneful list, but as long as the guitar connects with you in a special way (admit it guys, that's why you have your respective go-to/#1 guitars
) and it's used to play music to inspire people or to give them a good time, then that guitar is good enough.