Does CDR-King have a reputation problem?
My last entry about CDR-King sparked a heated debate among readers. It’s got to do with the fact that the company, which is well-known for cheap accessories and thing-a-ma-jigs, are now going into big-ticket items such as laptops, cameras, tablets and even windmills!
CDR-King started out selling blank CDs — where other stores were selling branded CDs between Php25 to Php100 a piece, CDR-King was able to sell un-branded ones to just Php5 to Php8 a pop.
The company expanded aggressively despite not going into the franchising business (apparently, all of the outlets are company owned).
The psychology behind the business model is that the items are practically disposable — they’re very cheap you can afford a percentage of the items you bought to actually NOT work out of the box. Sometimes, it is more practical to just thrown them in the trash than to spend on gas to drive back to their stores and get a replacement/warranty.
Due to its success in that front, CDR-King expanded its inventory to many other products — flash storage, networking devices, memory modules, electrical accessories, digital cameras, TVs, tablets, laptops and many more.
http://www.yugatech.com/toys-gadgets/does-cdr-king-have-a-reputation-problem/