MANILA, Philippines — The world’s most successful cigarette company has announced it is moving away from selling cigarettes, as it also promotes a new smoking device that it claims could cut the risk of tobacco-related diseases.
In a statement dated June 6, New York Stock Exchange-listed Philip Morris International Inc. (PMI) said it is replacing cigarettes with “smoke-free” products because “we now can.”
PMI, which has a market capitalization of $120 billion, said it has conducted independent research on its electrically heated tobacco products that are marketed as “IQOS,"' which the company described as the “most advanced smoke-free alternative in our portfolio."
https://www.philstar.com/business/2018/06/08/1822751/philip-morris-will-quit-cigarettes-good-wants-you-try-new-kind-smoking
