in a bold move Radiohead decides to skip the middleman and decides to sell their new album directly to their fans....
http://techdigest.tv/2007/10/opinion_radiohe.htmlexcerpt:
Opinion: Radiohead's In Rainbows is their bravest decision yet
Stuart Dredge writes...
As a band, Radiohead aren't shy of taking risks. Witness how they've evolved musically, in the transition between The Bends and OK Computer, and then onwards into their more electronica-influenced recent albums. The easy path would've been to have cranked out a few more emotive rock albums and become The New U2.
Now the band has made its bravest move yet, taking the decision to sell their new album 'In Rainbows' directly to fans as a digital download, for which fans decide how much they want to pay. Admittedly, there's also a £40 'Discbox' option for the hardcore fans, which should reduce the risk...
click the link for moreIMHO
this is a very good move for them as they stand to make more out of this than going through the traditional record label route.
hopefully they get extremely successful with this strategy that other big name bands follow suit, and my money will go directly to the artists I support and not a penny goes to the suits at the record company (who didn't contribute anything creatively to the music anyway.
I pray that this will be the start of musicians getting paid exactly what they deserve.
