Branded guitars are good but not perfect. They have design flaws that go uncorrected and if you know what those are you would want to make your own design based on the original and eliminating all those design flaws. Im a fan of a Les Paul but it needs a lot of improvement so had one custom made after i made my own design:
1. The set neck construction and craftsmanship of a Les Paul is many times inferior to a bolted construction but manufacturing-wise it is cheaper for them to produce. So in my custom guitar its gonna be bolted or a neck through body.
I HAVE HEARD GOOD SOUNDING SET NECKS THAT BEAT NECK THRUS BY MORE THAN A MILE. AND I HAVE HEARD REALLY REALLY BAD SOUNDING BOLT ONS TOO.
2. Les Pauls are 22 frets yet many of your favorite rock leads go 2 more frets than that so you will want it 24 frets. Besides scientific data show that the neck pickup is right smack on the dead spot on a factory LP making the rhythm muddy. By having the scale to 25" and 24 frets all these problems will be totally eliminated (listen to a PRS).
MY LP TYPE GUITAR NECK PICKUP SOUNDS BETTER THAN 99.99% OF ALL PRS GUITAR NECK PICKUPS OUT THERE. ITS NOT MUDDY AND IT CAN BE MORE DEFINED THAN A MAJORITY OF NECK SINGLE COILS. BY THE WAY, PRS GUITARS ARE NOTORIOUSLY KNOWN NOT TO BE ABLE TO CUT THRU THE MIX. BUT I HEARD A COUPLE OF PRS GUITARS THAT CAN CUT. LETS PUT IT THIS WAY, A 25 SOUNDS DIFFERENT THAN A 24 AND 3/4. SO DOES A 25.5 SOUND DIFFERENT. THERE ARE GOOD SOUNDING AND BAD SOUNDING EXAMPLES FOR EACH.
3. Although branded guitars are expensive most of their installed hardwares or finishings are not, like plastic inlays and nut, cheap fret wires, China made electronics etc. In a custom you can buy all the high quality parts that you can afford and you can be sure that theres no cheap plastic on your guitar whats more the nut and the saddles can be graphite.
I DONT LIKE GRAPHITE... I PREFER TITANIUM SADDLES. NUT I USE ARE BONE BUT I HAVE HEARD GOOD SOUNDING GUITARS ON DELRIN NUTS. YOU SHOULD ACTUALLY LOOK AT SOME OF THE HIGH END GUITARS OF PRS -- THAT INCLUDES PRIVATE STOCK. NO CHEAP PARTS THERE BUT A MAJORITY STILL SOUND DEAD. CONVERSELY, I HAVE HEARD CHINA GUITARS THAT SOUND BETTER THAN BAD SOUNDING USA GUITARS WITH BETTER PARTS AND WORSE SOUNDING LOCALLY CUSTOMIZED GUITARS WITH USA PARTS... GO FIGURE
4. You are actually paying 70 percent of your money to the brand name the 30 percent is the real price of the guitar ( I may be wrong but there is truth to this) If you go for custom you get 100 satisfaction. Money well spent besides you can put your name on the headstock instead of a name of somebody who doesnt give a damn on you.
SO BUY 2ND HAND AND GET A DISCOUNT...AS IF THE CUSTOM GUITAR HAS A BETTER BRAND NAME... NOT TRUE... I HAVE HEARD 100% CUSTOM THAT SOUND LIKE 100% CRAP... MY MANG RUDY CUSTOM SOUNDED BAD
5. Brian May made his own guitar literally, Page and Slash dont use factory Gibsons their LPs are custom ghost-made by other people. You may want to read that on their websites. YEAH BUT I STILL THINK THERE ARE BETTER FENDER CHINA GUITARS THAN BRIAN MAY'S GUITARS. PAGE TO MY SHOCK ORDERED TWO CAROLINAS FROM MCINTURFF AND SLASH SEEMS TO USE NORMAL AND BAD SOUNDING GIBSONS ON STAGE TOO. BY THE WAY, FOR INFO, I AM ON MAX BARANET'S EMAIL LIST. AND IF YOU READ CLOSELY HIS WEBSITE AND IN MY CORRESPONDENCE WITH THE GUY HIS GUITARS ARE ANYTHING BUT CUSTOM... IN FACT, THEY STRICTLY ADHERE AND COMPLY WITH SPECIFIC FACTORS THAT MAKE THE GOOD SOUNDING BURSTS SOUND GOOD. KALOKOHAN SA KANYA ANG PERSONAL CUSTOM KUNG HINAHABOL MO ANG TUNOG NG TUNAY NA 59.
Note: To all fans of LPs Im with you so pls dont be offended. My message is clear "Mistakes can be corrected" so thats why I'll go for a custom guitar
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whew... my 2 cents lang. I had to capitalize to differentiate my response.