Your taste sa sound really is a factor..... Currently i have a yamaha acoustic guitar, fender cd60, celebrity ovation, and an applause slim bowl. If they are using new strings (daddario light). My yamaha produces the bass the best, fender is a bit balanced, my ovation clebrity produces a trebly sound but still like it. Applause ....not your everyday guitar...good when plugged.
I suggest try each guitar and check what suits your taste. I know it will take time but at least you will buy the sound that you realy like.
Next factor is duarability. My yamaha and ovation celebrity was bought early 90s (1992). Bridge and neck is still in good shape. My applause was bought 1999. Machine heads are weak....easily replaced. Need to change the nut after about seven years of use. Fretboard.....a bit soft. Fender....its made in china bought it in yamaha makati 2011 or 12. Nice fishman and balanced sound..... Liked it a lot. My only comment(also problem that other users are experiencing.) the laminate is to thick...hence you got a very shiny finish. The bridge is glued to the laminate. After 2 or three years the laminate on the bridge side started to lift up. Had to remove the bridge....then mask and sand off the laminate and glue the bridge to the wood.