Paying for the venue: talk to the venue owner. May venues that ask for a guarantee, there are those who don't. Bar guarantees start from 5K and go to as high as... sobrang mahal, depende sa venue. May iba naman na walang guarantee for weekdays, but meron on weekends. Purple Haze is like this.
Bands: Ikaw ang bahala magtawag ng banda. Mas OK kung similar genres or similar audiences, para lahat ng tao mag-eenjoy at hindi agad aalis. Mas maraming banda, mas maraming oorder ng beer, pero mas konti ang songs per set. TF can be arranged, depende sa banda. Pwede ring may hati sila sa cover charge. Kung walang TF, magpa-beer ka man lang. At.... importante nga pala na terms are clear for the band the moment pa lang na inimbita sila, hindi yung surprise terms when they get to the venue na.
Scheduling scheme - may iba first-come, first choice of sked. May iba naman, may set sked na. May iba naman, walang kwenta magsked, labo-labo... huwag tularan ang mga ito.
Tickets: Depende ang presyo sa areglo with the venue owner. On a consumer point of view, 100-150 is acceptable, 200 and up is ok only if the band inside is worth watching, a.k.a. sikat or magaling. Ticket selling... ayoko magplay para sa prod niyo kung ticket selling. Meron bang matinong banda na papayag sa ticket selling? Dahil hindi ka makakakuha ng magaling na banda, you will be known as the olats prod... hindi uunlad ang prod mo. You just need to promise a good show para balik-balikan ka. The first prod night will probably leave you penniless, pero if you accumulate a good reputation, hindi ka na mahihirapan humatak ng magagaling na banda, sponsors, at kita in the long run.
Marketing: Bilang prod organizer, kayo ang may main responsibility magpromote ng gig. Bands also do this through their mailing lists, mass texting, inviting their friends, etc. Pero putting up posters, announcing the gig on radio, disseminating in mailing lists (e.g. Pinoy rock) ay sa inyo na.
Sponsors: sila ang bahala gumastos para sa prod mo, at least to an extent. Pero ang kapalit ay maraming tao ang makakarinig ng produkto nila. Pag olats ang prod, lesser tendency for sponsorship. Kelangan din ng pagpaplano ito... ang mga companies (e.g. San Miguel), gusto ng 1 month in advance ang proposals for sponsorship. And mas trip nila ang series of gigs, hindi paisa-isa lang. And... consult your yellow pages for details.
Profit: Money comes from consumers and sponsors. Consumers give you money via tickets, or through an arrangement with the venue owner on the percentage of the night's sales. Aregluhan yun with the venue owner.
Isa pang source ng income ay merchandise... sell demo cds, buttons, silk-screened shirts, etc ng bandang tutugtog. With their consent ha.
Pero essentially, walang kitang pambuhay sa pagpoprod. Unless big time.
Good luck!