Late late year I got thrashed for putting down soundclips and I just couldn't put a finger why it just didn't feel right in comparison to demo guitar by Jim Rolph on a phoneline which as pointed out here are digital signals. Well, here is an excerpt from the latest issue of Tonequest Report December 2012 (which by the way up to now I am the ONLY subscriber in this country -- what a dissappointment):
"We have recently been reading Neil Young's biography, "Waging Heavy Peace," in which he describes his latest project referred to in the book as Pure Tone - a new digital-to-analog music player and online distribution model. Neil has become dismayed over the degradation of sound that has occurred in digital music stored on CDs and in compressed MP3 files, noting in the book that an MP3 file contains about five percent of the data present in a Pure Tone file or even a vinyl record. We have often created MP3 files direct from CDs using Sony SoundForge software, which allows you to select the compression level and file size for MP3s, and the difference in sound is depressing. Heavy digital compression squashes music into a dull, linear bandwidth with dramatic low end loss, shrill, thin highs, and a shallow depth of field. Neil's vision is to provide studio master-quality, high resolution recordings with Pure Tone players that can present what used to be heard on vinyl, now mostly forgotten and forsaken for the convenience of iTunes. A cool aspect of Pure tone as he describes it is a Reveal feature that allows the listener to hear and compare the difference between a Pure tone music file and the reduced resolution and fidelity of an MP3 or CD for the ultimate oh sh#t moment. We hope Neil succeeds with his Pure Tone venture, and despite the obstacles, he well may, since his obsession with recapturing the rich, full fidelity of recorded music has caused him to become, as he put it, a "pain in the ass" when it comes to tone. Nothing new there... This from someone who, accoridng to Larry Cragg, could tell when his stage rig was running on less than 120 volts.
Now what does this have to do with the new Gibson ES330? Many people will be introduced to this guitar through online video clips and MP3 files that cannot and will not reveal any of the subtle and not-so-subtle qualities of tone and sound that we're about to describe here. In this regard, we too feel obligated to be an unapologetic "pain in the ass." The convenience and portability of digital sound files can't be argued but neither can the corresponding degradation of sound quality that a compressed MP3 delivers. It's the dirty little secret that no one really wants to talk about. Yeah, music today sounds like crap, but who can argue with storing 1,000 crappy-sounding songs on yer phone or recording a 24-track 'album' on a PC for little more expense than the time it takes to record it? Meanwhile, video clips have become the default method of introducing gear supposedly conceived to provide you with "better tone" - "better tone" that can't really be experienced through digital sound files, video demos, and finished recordings compressed on CDs. Yeah, you got a great tone in the studio, but no one will ever hear it. Who cares? Well, we care, and we suspect you do too.
If you just can't get near enough to a 330 to play one yourself, go ahead and take the plunge on our recommendations. We lack no confidence in this regard, but please don't expect to make an informed decision based on a youtube demo. The full effect of your impending epiphany can only be experienced with the guitar in hand. Sound and video files compressed for the Web are the tonefreak's blow up doll -- an audio fantasy trip that bears little resemblance to the actual sound of the music you might make at home, in a room, and on stage. Sorry, that's our story and we're stickin' to it, but we completely understand why the easier choice is to disregard the pitifully lame fidelity of MP3 files and ProTools recordings, happily accpeting sh#t as the the new 'normal." If this sounds like a bitter rant from a waning generation weaned on vinyl and tube hifi, well, that is exactly what it is. Fight for the potatoes!"
So, I say to those who love soundclips so much and use them to establish their expertise and confidence, Up YoUr ARse!