A little OT story, but very much relevant.
A few years ago, Bandai, the makers of Gundam cartoons and toys, decided to finally go full swing into America. To that end, they set up a forum. Now, what they saw was that people were, at that forum, dissing them, dissing their "getting the market wrong", dissing their "wrong marketing strategies".
So they pulled Gundam out of the market. and stopped marketing to the US for quite some time.
And well, many of the same forum people who were doing the dissing were wondering "why did they pull out?"
Well, some insiders gave "unofficial comments", basically saying that the most disheartening thing is trying to make something more accessible to fans, and seeing the fans themselves dump crap on them for doing so. In the end, rather than risk negative publicity, they just pulled out.
Something to think about. Mileage may vary.