*. Sabi nila, marketing lang daw yun (and stuff) kaya sinabing 2.5million per head. malabo daw kasi talaga. nako. nasabihan pa ako ng [chewbacca] just for believing that eraserheads is worthy to be paid that much. Tingin nyo... totoo nga kaya? o haka haka lang? im so confused. hehe. kahit daw kasi 250k, di kaya yung ganung concert. Saan nila makukuha yung 10million pesos para lang sa eraserheads knowing na libre lang ang entrance? you think this info is absolutely true? Di kaya marketing strategy lang to?
I think that the fees that will be paid to the Eraserheads for the reunion concert is very justifiable from the point of view of Marlboro as athe major sponsor. It was a very smart move on their part to do this major coup de grace....and I salute the guys behind this event. I will guess some readons/rationale for Marlboro to mount this major concert and spend a fortune :
a) We already know that the law prohibiting cigarettes from advertisimg their products in radio TV and newspapers is already effective. Hence, they have excess budget in their corpororate funds that is dedicated to advertisements. So how will they spend it ?
b) Remember the law prohibits advertisements iin TV, radio and newspapares? However it doesnt prohibit Text messages and internet?
c) So, I guess, Marlboro will capitalize on Eraserheads to do the advertisement for them, in the following way :
1) No ticket selling : Marlboro wants you to register online (provided you are not a minor) so that they will be able to have access to your email address or cellphone..viola they have access to a new advertsing outlet....
2) Open field venue..... they can establish booths selling/giving away marlboro products....so just imagine the advertising mileage again
3) Sub sponsorship : Since malaki na itong event na ito at pinaguusapan na... Marlboro can easily ask other corporate sponsors to pay if they want to be a major or minor sponsors... of course Marlboro gets all of this sub advertisemenst......
So does it make sense fro Marlboro to spend a "fortune (cigarettes hahahahaha) for this concert?