I think that the fees that will be paid to the Eraserheads for the reunion concert is very justifiable from the point of view of Marlboro as athe major sponsor. It was a very smart move on their part to do this major coup de grace....and I salute the guys behind this event. I will guess some readons/rationale for Marlboro to mount this major concert and spend a fortune :
a) We already know that the law prohibiting cigarettes from advertisimg their products in radio TV and newspapers is already effective. Hence, they have excess budget in their corpororate funds that is dedicated to advertisements. So how will they spend it ?
b) Remember the law prohibits advertisements iin TV, radio and newspapares? However it doesnt prohibit Text messages and internet?
c) So, I guess, Marlboro will capitalize on Eraserheads to do the advertisement for them, in the following way :
1) No ticket selling : Marlboro wants you to register online (provided you are not a minor) so that they will be able to have access to your email address or cellphone..viola they have access to a new advertsing outlet....
2) Open field venue..... they can establish booths selling/giving away marlboro products....so just imagine the advertising mileage again
3) Sub sponsorship : Since malaki na itong event na ito at pinaguusapan na... Marlboro can easily ask other corporate sponsors to pay if they want to be a major or minor sponsors... of course Marlboro gets all of this sub advertisemenst......
So does it make sense fro Marlboro to spend a "fortune (cigarettes hahahahaha) for this concert?
Well said... add ko pa, nasa pinas tayo... walang batas-batas kung ang masasagasaan 'yung nagpapatupad... alam ko big e-heads fans din karamihan, if not all, politicians natin... at kung sakaling may tumutol, a-attend naman siguro ang Marlboro personnel sa mga Congress Sessions na alam naman nating walang pupuntahan eh...
About sa advertisement, di pa ba sobrang advertisement na for Marlboro itong thread na ito? Hehehe...
Sana may libre Marlboro souvenirs ang mga taga-Philmusic for making this a big issue, tuloy- o hindi ang E-heads...
Kung tuloy, palabas kaya sa TV to, hirap kung may anak na eh... di na ako pwede magpuyat sa concerts like this, kainggit... hehehe...